Alpha Marketing Group was assigned the task of increasing the presence of a manufacturing company on social media. After evaluating their business data and web analytics, we learned that their market required are a more advanced social strategy. As such, we opted to use an inbound solution that promoted brand awareness and product knowledge to both the B2C and B2B target audience. Alpha Marketing Group faced the challenge of the lack of online exposure, zero leads online, and undefined lead sources offline.

We began by creating a quartet of buyer journeys and buyer personas. We then implemented a one-year marketing strategy. An inbound lead generation strategy was deployed to enhance the company’s sales funnel (as well as kickstart their organic exposure) using intelligent dynamic content and SEO. From there, our efforts were intensified with targeted distribution of content, automated behavioral tactics, and smart lead captures.

The amount of qualified leads the client saw increased immediately. After a year, Alpha Marketing Group increased leads by 400%, generating 430 of them in total. Sales opportunities or quotes sent were valued at $12 million.