Marketing Strategies Driven by Intelligence
The scientific formula our company has developed unveils the strength of predictive analysis with digital tactics driven by data.
Using math as an approach to quantify (and enhance) an ROI is a key aspect of the SiO (Smart inbound Optimization) formula.
Our process starts with big data acquisition and leads to accurate modeling. Using math marketing to understand what happened and what is likely to happen allows us to deploy better performing lead generation campaigns and forecast ROI with uncanny accuracy.
Report any significant changes in your data before trying to understand the reason you are not reaching your business goals.
SiO Digital uses both machine and hypothesis-based data mining to detect all events that may be related to what happened. From that data, we can draw patterns and correlate what and why.
Real-time data dashboards allow us to monitor to the minute, along with a specific timeframe. Math marketing only trusts data to validate decisions and corrective lead acquisition strategies.
Marketing intelligence goes beyond collecting data. Every piece of information is useless unless integrated into predictive models that help understand and simulate if/then. This is particularly valuable when devising an inbound marketing strategy to increase lead conversion rate.
Model scenarios help develop a strategy to reduce risks and create a plan of action to resolve issues as soon as possible. We repeat the process for all problems, focusing especially on those that would have a big impact on your business growth.
Using Mathematics and Logic for Intelligence Marketing
Intelligence Marketing through Logic and Mathematics
Science Meets Marketing