Intelligent Content Marketing Firm
Convert, Engage, and Educate With Content Creation
Our company implements techniques that are driven by data to accommodate a buyer’s behavior, needs, and goals throughout the whole process. Targeted content is distributed as per audience segmentation. Leads are monitored, so when there are changes in purchasing processes, our strategies for content marketing adapt accordingly.
The foundation of our inbound marketing firm is content marketing. Formats are used to accommodate buyer personas before navigating them through the buying process. We can ensure the distribution of relevant content in specific places and times.
Dynamic Smart Content Path
Smart Content Creation and Dynamic Distribution
Artificial Intelligence and Content Marketing
Alpha Marketing Group uses AI to run content to determine if it matches the needs of an audience. Wording, length, intent, and emotion are parsed by the platform before results are compared to historical data. We can then consistently develop content that has high conversion potential.
INCREASE LEAD CONVERSION AND EXPOSURE WITH CONTENT
Alpha Marketing Group has created and fine-tuned the smart content process. We customize content distribution and content creation for your audience based on collected iNBOUND iNTELLEGENCE™. This ensures optimal effect and maximizes lead conversions.
PLANNING CONTENT MARKETING
After reviewing your goals and content challenges, we perform a content audit and turn to analytics to get a picture of gaps and exploitable assets. We analyze consumption, audience reach, leads generated and conversions.
MATCHING CONTENT TO THE PERSONAS OF BUYERS
Context and relevance drive content performance. Because we spend time getting to know your audience and draw your “ideal customer” profile, we can efficiently strategize content types, distribution timeframe and channels.
CONTENT MAPPING OF A BUYER’S JOURNEY
All through the buyer’s stages of awareness, consideration, and decision, prospects experience different levels of needs, emotions and possible objections. Content mapping helps establish how your content marketing strategy will respond to the needs, and remove obstacles to conversion.
THE STRATEGY OF RELEVANT TOPICS FOR CONTENT
A professional B2B content marketing firm will not accept topics some think are “a good idea.” Our content marketing practices revolve around lead conversion rate optimization.
All topics address specific pain points and offer answers to specific queries from the buyer personas at different stages of the journey.
CHANNELS FOR CONTENT DISTRIBUTION
Now comes the “right place” for content distribution. Our B2B Content Marketing agency carefully evaluates every possible distribution channel to increase the chances of lead acquisition and lead conversion. Marketing intelligence helps determine where the prospects spend time looking for answers. If your audience moves, your content moves with it.
THE PROCESS OF MARKETING B2B CONTENT
Quality content is necessary if we want to deliver results. Our inbound content writers are carefully selected and go through a tough audition process where we measure knowledge of industry-specific topics. Content then goes through edition, optimization, publication, and distribution.
STRATEGY FOR CONTENT CONVERSIONS
Our main goal is to move the leads down the marketing and sales funnel to reach the status of customers. Every piece of content we put out for our B2B, SaaS and IT clients follows a stage-to-stage lead generation to conversion path.
CONTENT OPTIMIZATION AND ANALYSIS
To create data-driven lead generation campaigns, we need data. We add AI-powered content analysis and optimization tools in the process so we can work with relevant data: what content triggers what action from a lead, what engagement we generate on any given piece of content, how the content lifecycle correlates to the sales cycle. We analyze form, length, views, comments, social shares, conversations. We learn and improve.
We Have Many Content Services Driven by Growth. Which Ones are Suitable for Your Needs?
Give Us the Chance to Produce Content That Will be Appreciated by Your Audience
Content Marketing Firm
The foundation of our inbound process for lead generation is content marketing. Alpha Marketing Group concentrates on creating sales and marketing content that accommodates the personas of your buyers, as well as address specific needs during a buyer’s journey.
Our company assists SaaS and B2B technology organizations by optimizing the impact of assets within their inbound ecosystems (by way of tools for content optimization powered by AI). The content we deliver is issued in a specific place and time.