Be More Relevant. Stimulate Activity in Your Sales Funnel. Enhance Sales Performance.
Leads are pushed to the following stage of a sales funnel through marketing automation. When properly set up, behavioral automation can optimize the ratio of MQL to SQL while nurturing leads to conversions.
The Process of Marketing Automation
The first step to a successful marketing automation strategy is sorting your contacts based on buyer personas and lifecycle stage.
We map out goal drivers – or triggers – that naturally prompts a lead to go from one segment to the next.
We construct your smart lists according to goal drivers and other factors relevant to the segments we nurture.
This if / then / yes / no tool allows us to move leads out of or down the funnel, shortening the sales cycle and decreasing time wasted on non-ready leads.
We craft copy in a subtle mix of useful content and CTAs to push leads toward goal completion.
We monitor each segment individuals in their social activity (defining key phrases or mentions to track) and website activity.
All segments and all behavior-based campaigns come with their own dashboards and key metrics to identify patterns that help refine and scale your digital strategies.
Mining Big Data to Tailor Your Message
We integrate network behavioral targeting (interests, demographics, social types) with on-site behavioral targeting (email analytics, CRM web analytics) to chronicle segmented profiles, as well as to generate content that’s relevant throughout each marketing channel you have.
Tactics for Behavioral Marketing
Sales and Marketing Emails
Intelligent Content Marketing
Intelligent Web Design
Alpha Marketing Group – Why Should You Partner With Us?