After achieving success in the insurance services industry, our client intended to expand their services by offering management software and new coverage. After relaunching their site in the year 2017, the client wanted to use inbound marketing tactics to generate targeted leads. They were dependent on manual nurturing, upsells, and referrals up to that point. No leads came from offline sources.

We began with search optimization to enhance brand awareness. Alpha Marketing Group employed a B2B strategy for lead generation that included optimization of website conversion paths (which contained powerful CTAs). Lead capture tactics by way of landing pages were also used. A customized content map was created based on buyer personas researched. Content formats were promoted to multichannel distribution. Further, marketing automation and lead nurturing were set up based on buyer’s journeys, behavior, and lead scoring. Sales funnels were optimized because of the segmentation.

Within 120 days, we successfully boosted organic traffic by 150%. Specific keywords also ranked high in search engine results. The inbound marketing plan we used led to an increase of 45% in customer conversion rates from organic visitors. This benefited the sales team’s closing endeavors.