Behavioral Automation
Be More Relevant. Stimulate Activity in Your Sales Funnel. Enhance Sales Performance.
Leads are pushed to the following stage of a sales funnel through marketing automation. When properly set up, behavioral automation can optimize the ratio of MQL to SQL while nurturing leads to conversions.
The Process of Marketing Automation
LIFECYCLE STAGE
The first step to a successful marketing automation strategy is sorting your contacts based on buyer personas and lifecycle stage.
DETERMINING OBJECTIVE DRIVERS
We map out goal drivers – or triggers – that naturally prompts a lead to go from one segment to the next.
CREATING SMART LISTS
We construct your smart lists according to goal drivers and other factors relevant to the segments we nurture.
WORKFLOWS THAT ARE BASED ON BEHAVIOR
This if / then / yes / no tool allows us to move leads out of or down the funnel, shortening the sales cycle and decreasing time wasted on non-ready leads.
CREATION OF CONTEXTUAL CONTENT
We craft copy in a subtle mix of useful content and CTAs to push leads toward goal completion.
WEB AND SOCIAL MONITORING
We monitor each segment individuals in their social activity (defining key phrases or mentions to track) and website activity.
ONGOING IMPROVEMENTS VIA ANALYTICS
All segments and all behavior-based campaigns come with their own dashboards and key metrics to identify patterns that help refine and scale your digital strategies.
Mining Big Data to Tailor Your Message
We integrate network behavioral targeting (interests, demographics, social types) with on-site behavioral targeting (email analytics, CRM web analytics) to chronicle segmented profiles, as well as to generate content that’s relevant throughout each marketing channel you have.
Tactics for Behavioral Marketing
Sales and Marketing Emails
Intelligent Content Marketing
Intelligent Web Design
Targeted Advertising
Alpha Marketing Group – Why Should You Partner With Us?
Lead Generation Marketing that’s Based on Behavior
Alpha Marketing Group takes on lead generation within the complete inbound marketing frame: selling how people purchase. To accomplish the right fit for clients targeted, content and strategies are segmented as per behavioral patterns and lead scoring. By using automated marketing based on behavior, a scalable process of lead conversions is achieved. Best of all, it doesn’t come at the expense of customization. Sales and marketing teams can make the best of their time as a result.
Alpha Marketing Group is a comprehensive inbound marketing firm that implements digital B2B strategies to increase ROI and lead conversions exponentially.