Case Study for Procurement Programs (SEO)

How the SEO Strategy We Used Led to a 342% Increase in Organic Traffic Within 180 days


Alpha Marketing Group was hired by a software provider of global procurement. The client wanted to enhance brand exposure across North America. Based out of Europe, this company wanted to expand their horizons in America. The challenges in front of them were an absence of a content strategy, variations in online buyer behavior between the 2 continents, and a gradual progression of ranking for strategic keywords.


An SEO strategy that was multifaceted was implemented by Alpha Marketing Group. Social distribution and content marketing were used to increase traffic organically. The amount of keywords that were indexed jumped to 276 from 131. On-page optimization was also enhanced, as was the focus on promising keywords to increase both ranking and traffic.


After 180 days, there was an increase of 288% in worldwide organic traffic. North American traffic was increased by 342%. 45% of overall traffic came from the American website alone. Visits to the company’s LinkedIn platform went up by 4700% within 90 days.

Inbound Marketing Performance

Global Website Traffic Increase
Website Traffic Increase (U.S. Only)
Linkedin Traffic Increase

This is how much our client’s organic traffic increased in 6 months with our Ai-powered SEO

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