Starting with a full SEO and content audit, we optimize your individual web pages to get the optimum on page SEO score. This includes site architecture & coding, headings, page titles, meta tags, site uptime, site speed, rich content, duplicate content monitoring, internal link, and keyword and content optimization.

Using AI, we gain insight into your customer’s mindset and competitive analysis, allowing us to identify the most effective keywords. Smart SEO includes aligning keywords search strategy with UX/UI (user experience/user interface) by implementing natural keywords into unique, educational content. Digital content and on-page keyword optimization sync with web design to create an ideal SEO and content marketing strategy.

While content is an essential part of SEO, there is also a more technical, calculated aspect. In order to have efficient SEO on the technical side, you have to factor in site indexing, canonical URL, internal linking, schema.org, W3C compliance, webmaster tools console, and CSS and javascript optimization.

Link building is an important factor in Search Engine Ranking Performance (SERP). We use guest blog posts, request links, press releases, competitor profiles, directories, forum, articles comment and AI to generate high-quality backlinks.

Ongoing efforts lead to more visits from organic traffic (meaning the users found the content through keyword search) and more visits from social media (confirming content marketing distribution strategy is working). Using social media to share blog posts and other relevant content creates a marketing strategy that optimizes organic traffic exposure and credibility as a knowledgeable source.

Dynamic smart content consists of web content that adapts in real time based on user behavior to reflect a variety of industries or personas. It is high quality, personalized, and ensures the elimination of repeat conversations by using smart CTAs. Content is built with attention to content clusters of information topics that empower a pillar page. With a goal of delivering an engaging and satisfying online experience for the visitor, it changes based on the data you collect about the user.

Google webmaster tools console is one of the best tools for measuring SEO beyond just keyword rankings. Since every business is unique and each website has many varying important metrics, there are numerous ways you can use the Google Console to evaluate the success of your SEO efforts. Measuring the quality of your SEO traffic and tracking the sources they come from are important for understanding your conversion rate to ensure you are targeting the right leads. Google Console Google Analytics is a valuable tool in helping your business showcase what really matters – how organic search brings revenue and profit to your company.

Ensuring that your content is mobile friendly is a vital aspect in our increasingly technological world. For a busy, on-the-go customer, if they attempt to view a webpage on their phone and are unable to easily navigate it, you will quickly lose their attention. SEO experts know the ultimate goal is making sure that your valuable, relevant, search engine optimized content is found by prospective leads.